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Timed to perfection

Top brands demand the best. MYWA Swiss Watch and Jewellery represents Esprit, Givenchy, Pierre Cardin, JOOP! and PUMA and markets their branded products throughout China via Crown Logistics and a high tech, 13,000 square feet facility.

Crown’s work with MYWA entailed a deep consultation process to identify where it could add value and improve efficiency throughout the supply chain operation. As Crown was to take over from an existing system, the system design needed to accommodate a changeover with minimal disruption, including full integration and testing for warehouse management and information systems.

The project demanded an integrated approach of human resources, technology and facilities. Crown’s project management team served as the key contacts and took on responsibility for setting up the distribution center and its layout, maintaining sufficient stock, and testing systems. The IT team took care of systems integration modification and testing and, at an operational level, a team of advisers and logistics specialists were assigned to coordinate the day-to-day functions of the center.

Crown custom made a set of racking to fit out the warehouse and ensure smooth and efficient running. Standard operating procedures were devised and along with all the necessary loading/unloading bays, safety and security systems and other services, a substantial IT system was installed.

The Crown information management system (CIM) was integrated into MYWA, the project team providing network development, mapping, hardware procurement, system integration and testing. Specific applications included in the integration enable MYWA to access performance management data relating in particular to picking speed and accuracy. 

The stock is stored in the multi-address racking system and recorded by the CIM through barcode scanning. A detailed pick list with FIFO function is used by warehouse staff as a tool to improve location accuracy. Barcode scanning also tracks inbound and outbound logistics information, showing the entire inventory movement such as stock point transfers, replenishment, and FIFO – in real time.

The facility designed for MYWA allows them to hold 1200 SKU of watches, 1,000 SKU of jewellery and 466 SKU of packaging.