Crown Logistics unveils a brand new look
March 20, 2018
Crown Logistics has unveiled a new branding to redefine the brand positioning in the market. The new branding, which contains a newly developed graphic design and tagline, ‘Measured Distinction’, differentiates the company from other logistics providers, and showcases our expertise in the technology arena - achieving measured distinction in the logistics industry.
Following the launch of a new website, we carried out a large-scale photo shoot to capture new visual identity, to create a brand experience worthy of Crown’s latest technology in inventory management, value-added machines, fleet, as well as warehouse operations and management team.
For the font, the brand selected an Ambroise and Proxima Nova typeface. The colour palette uses bright and dark colours along with watercolor washes to serve a bold and confident feel. The new brand identity culminates in a redesigned brochures, and the new look is currently being rolled out in the Hong Kong market.